YOU ARE WHAT YOU EAT

Awareness of the effect that nutrition has on us has led to an enormous change in eating habits in recent years – among young people in particular – which is presenting a significant challenge to conventional fast food.

For a long time there was no alternative, until a young Munich entrepreneur put his idea of a completely new fast food concept into action and opened his first dean&david “Salat-Manufaktur” in the trendy district of Schwabing, Munich.

Under the slogan “fresh to eat” the first dean&david salad bar immediately became the new fast food hotspot for Munich’s trendsetters. They relished the opportunity to create their individual salad from their favourite fresh ingredients, and to eat it in a stylish environment!

A MODERN AMBIENCE

The design concept of all dean&david stores reflects the company’s modern and sleek mission.

A reduced, bright interior, Scandinavian designer furniture and urban coolness give each outlet of our successful fast food chain a stylish, cosmopolitan atmosphere.

A PIONEERING CONCEPT

One bite that changes – relax from the stresses of everyday life, do something good for your body and enjoy a delicious meal in a friendly atmosphere.

dean&david – “fresh to eat” meets all these requirements and creates the perfect combination of enjoyment, fast service and health – the three basic pillars of the concept. And this is exactly what makes dean&david a pioneering concept.

THE SECRET OF OUR SUCCESS

We appreciate your interest in dean&david – “fresh to eat”!

Here you will find more information about what makes dean&david a pioneering concept – that’s something we’re certain about . We hope you’ll share our enthusiasm at being part of a young and dynamic team.

dean&david offers its guests an easy, fast and convenient way of enjoying a healthy meal. This makes dean&david the long-awaited alternative to conventional fast food. And the focus is not only on our guests but also on our employees and environmental sustainability.

FRANCHISING AS A KEY TO SUCCESS

Franchising is a system based on partnership with the aim of effectively building up a strong brand.

For this purpose the franchisor makes his tested business and corporate idea available for the franchisee, together with the know-how he has acquired. In return the franchisee invests his labour and the capital required to build up the company.

In addition the franchisor provides support for the franchisee’s success, continues to develop their shared business concept and constantly adapts it to changing market conditions. The franchisor also provides partners with a marketing concept which is ideally adapted to the individual location and supports them with training and detailed, personal business advice.

SOME IMPRESSIVE ECONOMIC FACTS

dean&david is the first German salad bar concept which has managed to combine absolute freshness and high-quality products with cost-effectiveness.

In order to drive forward this concept we are looking for franchise partners who can continue this successful approach with us and wish to create the fast food of the future. Thanks to the recent entry of the Enchilada Gruppe as an investor in dean&david Franchise GmbH, we can rely on the entire network of one of Germany’s three largest themed restaurant chains.

DEAN&DAVID BELONGS TO THE BEST

Numerous awards are evidence of the success of our concept.

• And the Oscar goes to … in 2017 dean&david was awarded Hamburg’s Foodservice Award, pretty much the Oscar for companies whose services set new benchmarks and give impulses for the professional catering market.
• In 2014 dean&david received an A rating from the prestigious Treugast-Ranking as an outstandingly secure investment. We are particularly proud of this award because dean&david was the only German company under 10 years to receive this rating.
• In 2013 the business magazine “Impulse” rated dean&david (together with the Enchilada Gruppe) among the Top 10 best franchise systems.
• In 2012 Stadtsparkasse Munich awarded the start-up company dean&david Franchise GmbH the founder’s prize in the “Fast-rising newcomer” category, placing dean&david among the best 3 companies in Bavaria.

Concept

• a strong pioneering concept, with the salad bar as its USP
• a positive brand image
• a detailed franchise manual providing support in all areas
• a unified marketing concept
• low investment costs
• flexible restaurant sizes
• a uniform image provided by an distinctive design concept
• more than twenty-five years of franchise experience

Partnership

• working in partnership with the franchisor
• initial training in line with individual needs, individual trainee programme
• support in bank negotiations and in the preparation of the business plan
• financial assistance if required
• detailed on-site support at the opening
• in-house payroll and accounting operation
• exchange of information via a web-based intranet
• the company’s own gastroCockpit (control – communication – administration)

Operational procedures

• central production kitchen
• recipe book with step-by-step instructions
• regular employee training and hygiene courses
• guaranteed quality standards
• tried-and-tested, simple workflows
• optimised ordering and service operations
• a wealth of experience

THE PERFECT FRANCHISE PARTNERS

Our franchise partners are as enthusiastic about the dean&david concept as we are, and strive together with us to build up a strong, dynamic brand which will be successful in the long-term. To ensure that we will always be right up there among the best, we set our partners the same high standards that we set ourselves.

• total commitment and social competence
• management skills
• entrepreneurial thinking, business skills and decision-making abilities
• experience in the restaurant business
• readiness to participate in comprehensive pre-opening training in one of our branches
• no police record or negative credit information
• flexibility in the choice of location
• cooperation skills and determination to achieve mutual success
• if available a suitable property / location

INTERESTED IN BECOMING OUR PARTNER?
Then why not simply apply and send us a non-binding partnership enquiry below, together with an up-to-date CV! After that we will contact you within 10 days at the most.

All Countries:

• E-Mail: chef-werden@deananddavid.com

Middle East:

• E-Mail: info@deananddavid.qa

Data Protection

If you meet the requirements set by us, we will send you initial information about the dean&david franchise system including key data, requirements, investment costs etc. We will then invite you to a personal interview at which we discuss how to proceed on the basis of our 12-parted step-by-step plan.

We look forward to hearing from you!